SAY HELLO TO OUR EXECUTIVE TEAM!
Meet Our Team
CINDY HEETER - BICKFORD
CEO | Principal | Broker
Cindy founded HeetWave Properties in April of 2018 as a boutique real estate family owned brokerage specializing in property management services based upon a client’s unique needs. Since inception, HeetWave Properties has grown to the management of over 60 properties throughout San Diego County. Cindy has 20+ years of property management experience in both the California and Arizona markets. HeetWave Properties has been founded on the principals of teamwork, collaboration, high ethics, and client/resident relations. We treat each project as if we own them. We values our relationships with clients, residents, and vendors.
Prior to founding HeetWave Properties, Cindy worked with San Diego based Sunrise Management as Regional Real Estate Manager. In this role Cindy directly oversaw a portfolio of approximately 50 properties ranging in size from 1-60 units per building totaling approximately 550 units; 1,000 residents; and $900,000 in monthly rent revenue with an annual operating budget exceeding $10,000,000 generating approximately $400,000 in net management fees annually. Consistently increased rent renewal rates 8%-15% across the portfolio. Mentored peer Regional Manager supervising an additional 30 properties (approx. 300 units) as a developmental opportunity. Successfully executes property onboarding during client purchases/management transition including but not limited to due diligence walks and file audits, rent projections, assessment of staffing, marketing plan development, accounting and software setups, and operating budget creation.
Cindy worked to develop new business opportunities for the company’s growth through new business development efforts and managing a pipeline of potential management clients. In 2016, negotiated management contracts with 10 new clients representing 100 units (19 buildings) and $90,000 in annual net management revenue. Cindy’s focused on management of partial and full scale redevelopment projects with capital budgets ranging from $50,000 - $2,000,000 including building vacating, renovation, rebranding, marketing, rent projections, creation of operating budgets, and lease-up.
Prior to joining Sunrise management in the Regional Real Estate Manager role, Cindy was an onsite community manager in San Diego for BRE Properties overseeing an onsite community of 350 units and Sunrise Management overseeing a 563 unit 55+ community. Before relocating to San Diego, Cindy worked in the Phoenix market overseeing onsite communities and lease-up/development projects with Trammell Crow Residential, AIMCO, and Bernard/Finney.
Cindy hold a Bachelor of Arts in Liberal Studies from Arizona State University. She also holds a CA Real Estate Broker and Corporate Broker License. Certifications include CPM Candidacy with IREM and REALTOR® designation through National Association of REALTORS®. Cindy is currently pursuing her Arizona Broker’s License with the Arizona Department of Real Estate.
In May 2019, Cindy married Jeff Bickford. The two share three beautiful daughters together, all of whom play basketball. Cindy enjoys spending time with friends and family. When not at a basketball court, the family enjoys traveling and exploring activities throughout San Diego. As a graduate of Arizona State University, Cindy cannot help but have a friendly rivalry with fellow HeetWave team member Ulises Gomez who attended University of Arizona; and yes, there may be ASU flags and banners up at Cindy’s office.
CFO | Principal
Ulises Gomez is the Chief Financial Officer and partnered with Cindy as a principal of HeetWave Properties in January of 2019. With over 20 years of accounting/finance experience, Ulises has embraced the challenge of building the HeetWave accounting platform from the ground up including outlining and establishing best practices and drafting policies/procedures for our growing accounting department including control and auditing systems. Ulises is responsible for a plethora of duties including a/r, a/p, financial reporting, budgeting, forecasting, and vendor/owner relationship building. Ulises ensures our financial operations and reporting is accurate current. He is responsive, honest, and ethical.
Prior to joining HeetWave Properties, Ulises was controller with Sunrise Management for 14 years. While at Sunrise Management, as a member of their executive team, Ulises was instrumental in setting up their finance department and oversight of the entire accounting team to help elevate the company’s growth from 4,000 units to 14,000 units across three states. Prior to joining Sunrise Management, he was controller with Gables Residential Services/Income Growth Property Management where he managed the financial and accounting operations for new and existing properties for the company, its affiliated partnerships and its fee-managed properties.
Mr. Gomez earned a Bachelor of Science degree in Business Administration and Information Systems from the Eller Business College of the University of Arizona in 1995. In 2004 he received his MBA in Accounting from San Diego State University, executive program.
When not working, Ulises enjoys gym workouts, spending time with his family, and traveling. His favorite vacations spots include Switzerland, Venice, and Munich. Ulises is an avid sports fan who loves basketball. Ulises enjoys poking fun at Cindy with their college rivalry of UofA vs ASU.
JEFF BICKFORD JR.
As COO of HeetWave Properties, Jeff oversees all marketing and turnover management and development operations oversight within the organization. His focus is on team building and marketing plans and establishment of operations/procedures for this department. Additionally, Jeff works as project manager for our clients on renovation/development projects and ensures projects are being tracked and clients are kept informed of progress of contractors throughout the process.
Prior to joining HeetWave, Jeff was Sales & Distribution Manager at PureFlo Water Company. His responsibilities included running the sales team and account manager for VIP accounts. He established safety benchmarks and ran weekly team safety meetings. Overseeing the customer service department, Jeff ensured the highest level of customer service from the team and would often diffuse the more challenging situations with grace. Jeff is a gifted salesman and when leading the team generated $980,000 in one month, a record set and never surpassed in the 50 years of the company.
In his free time, Jeff is a high school boys basketball coach. Currently his is working with the San Diego High School boys program. He enjoys fantasy football, watching NBA and college ball, and spending quality time with his family. The oldest of 7 siblings, Jeff makes sure to keep the family together despite being spread all over the country.